Graphic design is the process of creating visual content that helps to communicate messages with an audience. The art of visual communication is essential, especially for brands looking to connect with their target audience, and graphic design is the perfect solution.
Brands take advantage of graphic design in their logos, marketing materials, ads, website graphics, and even internal documents and email communications.
To further understand how graphic design works, you need to understand the different elements that make up a design. These graphic design elements include:
• Color
• Typography
• Line
• Shape
• Size
• Space
• Texture
• Hierarchy
There are also a number of principles that graphic designers need to follow in order for their designs to be effective and grab attention. You may have heard these called Gestalt design principles.
Some of these principles include:
• Simplicity
• Proximity
• Continuity
• Symmetry
Putting together all of the different elements and principles can turn a design into a professional-looking graphic.
While graphic designers by trade have often been trained on these principles, having a basic understanding can help anyone with little to no design skills create an eye-catching visual design.
Now that we’ve covered some graphic design basics, let’s dive into why graphic design is such an important skill.
